Does cold calling actually work for you IT firms?
I got another cold call today from an Indian IT outsourcing company, despite that it says not to cold call me on my linked-in profile (which I’m sure is the place they harvested my contact information from). Besides being extremely annoying, I wonder if this strategy actually works for them?
How many times have you cold called someone about IT services and they said “oh yes, that’s perfect! I was just thinking of dropping tens of thousands of dollars on outsourcing and I’m glad you called because I’m just going to hand that over to you.” How likely are you to convince me in a cold call that I should choose you over thousands of your competitors?
Cold calling is over and done with. Your competitors are a Google away. You cannot win me over by cold calling without any idea of who I am or what I do, or without respecting my basic privacy preferences. Here’s the only reason I would choose your company, if I even needed the resources it provides: reputation. Learn to treat your prospects with respect, and make yourself known by reputation and eminently findable on Google, and you will never need to cold call again.
Just my two cents.










1 Comment