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Leading from the bottom - Seth Godin’s Tribes

I just finished the new Seth Godin book, Tribes. The book talks about the idea that humans like to cluster around ideas, and they like to have someone to follow, and that a great leader is a facilitator, who helps connect the members of a community and fosters communication.
When I was telling my friend about [...]

Does cold calling actually work for you IT firms?

I got another cold call today from an Indian IT outsourcing company, despite that it says not to cold call me on my linked-in profile (which I’m sure is the place they harvested my contact information from). Besides being extremely annoying, I wonder if this strategy actually works for them?
How many times have you cold [...]

Good customer service means replying to email immediately

If someone emails you with a problem, question, or concern and you don’t have an immediate answer, you have two choices. First, you could defer the email, and let it sit in your inbox for a couple days while you gather the information for a solid reply that answers the customer’s concerns.
Or, you could [...]

Why twitter is relevant and how it can make money

There’s been some speculation on how twitter can make money and while there are detractors who still don’t understand why people would twitter, it’s becoming clear that twitter happens to have captured a unique segment of the population in a way that practically no other site has.
Twitter’s very nature attracts chatterboxes, connectors, social sneezers. [...]

We cannot receive your email at this time

I submitted an inquiry to B&H Photo, an online Photo Store that has a cute habit of ‘closing’. Evidently these people didn’t get the message that online stores don’t have hours or off days. But here’s the kicker, I emailed their customer service for an inquiry, and this is the response:

We regret that we cannot [...]

When marketing has no clue

This from the freakonomics blog
In January, Hasbro, the North American distributor of Scrabble, announced plans to sue Rajat and Jayant Agarwalla, the creators of Facebook’s most popular application: Scrabulous 
So…instead of embracing an application that’s bringing together millions of Scrabble fans, Hasbro has decided to alienate their own userbase and try to shut down something that [...]